Bonfire Night is one of the most anticipated evenings in the UK calendar, bringing communities together for warmth, excitement, and awe-inspiring fireworks. Whether you’re organising a small village display or a large-scale public event, here are ten essential tips to ensure your Bonfire Night is safe, spectacular — and even profitable.
1. Start Planning Early
Secure your venue and fireworks provider at least 5–6 months in advance. This gives you time to:
- Secure relevant permissions and produce event risk assessments
- Promote the event properly
- Book extras like catering, lighting, and entertainment
2. Work with Professional Fireworks Companies
Hiring a professional, insured display company ensures:
- Full safety compliance
- Public liability insurance (usually £10 million)
- A show that matches your budget and site limitations
Professionals will also help assess your firing area, safe distances, and emergency planning.
3. Build a Buzz on Social Media
Start promoting early on platforms like Facebook and Instagram:
- Create a Facebook page with regular countdown posts
- Only create Facebook Events from your Facebook Page, do not only use Facebook Events
- Share teaser videos or photos from previous displays
- Run competitions for free tickets or VIP entry
- Encourage attendees to tag your event and use a hashtag
Pro tip: Create Instagrammable zones at your event to drive shares.
4. Focus on Crowd Experience
A memorable experience boosts return attendance and word-of-mouth:
- Setup a good PA system to address the audience in case of emergencies or simply to keep them informed as to what’s going on and what concessions are selling.
- Play music before and after the display to give the event more atmosphere
- Offer warm food and drinks
- Include fairground rides or live music if your budget allows
- Use warm lighting and clear signage for atmosphere and safety
5. Prioritise Safety — Always
You’ll need to:
- Prepare a detailed risk assessment
- Work with the fireworks company to ensure you have secured the firing site from all entrances
- Brief all stewards and volunteers
- Have fire extinguishers, first aid, and a safety plan in place
Inform local fire services in advance and consider inviting them to the event.
6. Maximise Profit Without Compromising Experience
For fundraisers or community groups, profitability matters. Ideas include:
- Tiered ticket pricing (e.g. family passes, VIP seating)
- Food and drink sales via local vendors
- Glow sticks, sparklers, and merchandise stalls
- Offer local business sponsorship packages (e.g. banners, stage mentions). This is often overlooked and can provide significant extra income for your event by getting the fireworks sponsored by a local company.
Tip: Make your event cashless for faster, more secure transactions.
7. Promote Through Multiple Channels
In addition to social media:
- A banner outside the show venue can produce significant local interest
- Use local press, radio, and community boards
- Distribute posters at schools, libraries, and cafes
- Ask local businesses to promote the event in their newsletters
The broader your reach, the higher your attendance and profit potential.
8. Prepare for the Weather
Fireworks can go ahead in light rain but wind is a serious concern. A good provider will:
- Check forecasts leading up to the event
- Adapt display content if needed
- Keep you informed about safety thresholds
Have a bad-weather communication plan for attendees.
9. Make It Inclusive
Ensure everyone can enjoy your event:
- Provide accessible viewing areas
- Offer ear defenders or a quiet zone
- Clearly mark paths for buggies and wheelchairs
- Share accessibility info on your website and tickets
10. Capture the Moment
Hire a photographer or videographer to capture the atmosphere:
- Use images for next year’s promotion
- Post live updates during the event
- Create a highlight reel for sponsors and social media
Encourage guests to share their photos using your event hashtag!
Final Thoughts
With the right planning and partnerships, your Bonfire Night display can be more than just a great show — it can be a safe, inclusive, and profitable community celebration. From social media to safety barriers, every detail counts.
Need help with your display? Our experienced team is ready to help make your Bonfire Night unforgettable. Contact us now!